Signal #1: Backup Supply Chains
Many of our signal watchers are noticing conversations around backup supply chains.
The current geopolitical climate and ongoing states of uncertainty (from covid to tariffs to wars to inflation, etc) have moved businesses forward in re-examining their supply chain and other ways they have traditionally functioned. Our signal watchers are suggesting that if there was ever a time to provide supply chain options for clients, it's now. Even if they are deeply tied to their current set up, it doesn't mean they wouldn't consider you in some creative capacity. Seek creative ways to help them navigate uncertainty better.
Lead with solving your client's uncertainty anxiety. That's where most people are at right now.
Rethink your client's priority list. They may not articulate uncertainty, but they are thinking of it.
Don't promise things you can't deliver on. A miss is magnified during times of uncertainty.