I’m writing a new book about Flow. Now, I’m not talking about flow of liquid moving from one place to the next, I’m talking about how Flow can actually change the way that we approach the next few years.

This flow is about the synchronicity of values, meaning, intention, and supporting infrastructure. I’m using rap artists as insight into this way of looking into the future because, at one time, flow was essential to success in the world of rap. The rap artists often talk about their “flow” and how effortless it is. In that flow moment, the rappers have learned to sync the distribution of words (no matter the language), match them with stimulating rhyme structures, marry them to a meaningful story or message, and finally put it all together on top of a rhythmic foundation — the beat.

Rap, on the whole, has strayed from its Golden Age (1987–1995) as it became more mainstream and, arguably, lost some of its innovative and creative mojo. But those early days provided a blueprint for how we’ll want to approach the future at a time of dramatic change that’s requiring us to rethink our current approach to how things work.

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